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Matt Smukler

Telekom - X-mas StreamOn
Deutsche Bahn - Fan
McDonalds was wir lieben
COX Communications DC
McDonalds Family
Cheerios Night Drive
Claims Direct
Toyota Prius Dog

Soup Global

Matt Smukler

Matt began his career as a theatre actor. This ended when he found it difficult to cry on demand. He then went on to work as a writer at some of the best advertising agencies in the U.S., including a five-year stint at Goodby Silverstein. His work for Nike, HP, Saturn and Milk received numerous awards, including One Show and CA.

Segueing into directing commercials was a natural next step, so he left the agency world to direct full time in 2003. Matt’s love of storytelling and intuitiveness about performance serve him well in the director’s chair. He recently helmed a humorous campaign for the NFL and Ambien via Saatchi & Saatchi New York; it features people in everyday situations who are undermined by a visit from the same pesky rooster responsible for keeping them up all night the night before. Matt has also directed comedic spots for Bud Light, McDonald’s, MTV, 20th Century Fox, AT&T and Absolut, to note a few.

Matt’s keen sense of observational humor is often attributed to the fact that he was raised by a psychiatrist father and a psychologist mother – a combination he doesn’t recommend.
He resides in Venice, CA.