Florian Sigl started making films at a young age when he founded the first German high-school TV station in the age of U-matics.
After being briefly distracted by studying
classical music with a scholarship in Munich,
Florian soon returned to moving images as a
casting director for fashion shows, commercials
and feature films followed by a career as a host for a weekly children’s tv show on German television.
Soon after the show wrapped Florian turned to producing tv commercials working as a Producer and soon enough became at the age of 24 Germany’s youngest Managing Director at one of the top three production houses to date. In 2004 he founded his own production shop called Bakery Films and Post Co. Slaughterhouse in Hamburg and Berlin. At the same time Florian became president of the German Producers Association (the AICP of Germany), started teaching at the Miami Ad School of Europe and the prestigious German Film Academy Ludwigsburg where Florian developed the degree program of Advertising Production. Florian is a popular jury member and guest speaker at international ad festivals.
In 2010 Florian consciously made the step to take on his next career in directing tv commercials with a focus on automotive, visually driven storytelling and comedy. He went straight to direct high profile commercials for clients such as BMW, Mercedes, Opel, VW, L’ Oreal, Nissan, Suzuki etc. and has won awards at the Art Directors Club, Epica, Eurobest, New York Festival, Cannes Lions and Clios.
He takes photos with analogue medium format cameras, was a conducting student of Sergiu Celibidache at the Munich Philharmonic Orchestra, had private audiences with two popes and genuinely enjoys completely useless knowledge.