Born 1967 in Turin / 1885 – 1993 studies at University di Pavia / Songwirter and bassist of the band ‚Eightyeightykeys‘ / works as a photographer for the University Magazine
Produces first music video with ‚Outtatime‘ in 1991 / 1997 writes and directs first short movie ‚Scorpioni‘ / Awards: Venice Film Festival, Nastro dàrgento Award, Excelsior Award / 1997 – 2000 direction for Italian TV-Show „Blu“ / since 1997 conception and dircection for many advertising movies in Italy.
Collaboration i.a. with. Fiat, AlfaRomeo, Ford, Telekom, Eros Ramazotti / since 1999 conception and direction for advertising movies in Germany i.a. Mercedes, Smart and Toyota / since 2000 collaboration with Tate and Partners from L.A.
2001 tight collaboration with Barbara Manfredini in countries such as USA, Germany, France, Japan, Spain, Producer for Soup Film / 2002 exclusive contract with Chelsea Pictures
Direction i.a. for the following commercials: Beck’s, BMW, Fiat, O2, Nissan, Opel, Schwazkopf, Toyota, Peugeot, Renault, MTV don’t drink and drive