AG Rojas discovered his love for directing early in life. Born in Barcelona, Spain, he moved to Southern California to attend Art Center in Pasadena. With a sharp eye for visuals, mood, and sequence, AG started at Caviar Content as the in-house Art Director before joining their roster, where he directed videos for Jack White, Spiritualized, Purity Ring, Gil Scott-Heron and Emeli Sandé. AG’s incredible ability to create stunning, poetic and cinematic imagery and his creative ability to construct unique narratives separates his work from his peers.
AG won the award for Best New Director at the 2012 UKMVA’s as well as Best Indie Rock video for Hey Jane’s „Spiritualized“. His video for Jack White was nominated for Best Rock Video at the 2012 MTV Video Music Awards.
Since signing with Park Pictures, AG Rojas has directed spots for Apple, Gatorade, and the Duracell spot, “Trust Your Power” with Derrick Coleman, which became a viral sensation leading up to the 2014 Super Bowl, reaching over 22 million views on YouTube. Duracell also made the AICP Shortlist for best direction and picked up a Cannes Bronze Lion in 2014 for best celebrity endorsement. Since then, AG has helmed multiple spots for Apple, including a chapter of Apple’s iPad “Verse” campaign with “Yao Band’s Verse”, and more recently directed the acclaimed video for Run The Jewels’ track “Close Your Eyes”, starring Shea Whigham (Boardwalk Empire) and Keith Stanfield (Short Term 12, Selma).